bE ON BRAND
we know that building a business goes beyond products and services—it’s about crafting a message that resonates and connects. Our specialty is helping local service-based businesses like gyms, wellness centres, and Consultants define and communicate their essence, creating meaningful connections with their communities.
THE ON BRAND PRINCIPLES
The heartbeat of everything we create.
These principles are more than just values—they’re the soul of our work. They shape how we show up, guide how we serve, and remind us why we do what we do.
They are our anchor in moments of growth, change, and decision-making. And they reflect the world we believe in—one where creativity is bold, connection is genuine, and business is a force for good.
We live them, breathe them, and infuse them into every brand we build and every story we help bring to life.
If you’re reading this, we hope they resonate with you too. Because when we build from shared values, we build something far more meaningful.
The Pillars of Our Work:
Creativity + Entrepreneurship: We believe in the power of big ideas paired with bold action. Creativity fuels everything we do, and entrepreneurship drives us to turn visions into reality.
Health + Wellbeing: We honour the importance of balance, wellness, and the energy it takes to create something meaningful. Caring for ourselves and others is at the heart of how we do business.
Social Justice + Awareness: Inclusivity and respect are non-negotiable. We are committed to amplifying underrepresented voices and ensuring every space we occupy is one of awareness, equality, and empowerment.
Compassion + Empathy: Connection begins with understanding. We approach every interaction with kindness and the desire to truly see, hear, and value the people we work with.
Generosity + Gratitude: We give freely of our time, energy, and ideas, knowing that generosity always creates ripple effects. Gratitude is the foundation of how we live and work—it fuels everything we do.
Integrity + Kindness: We do what’s right, even when no one is watching. Integrity guides our decisions, and kindness shapes how we engage with the world.
Our Kaupapa
Your brand is more than What You Say and do; it’s why you Do It and Who You Do It For.
About Our team
our team is the driving force behind everything we create. Over the past seven years, we’ve grown together as a close-knit group of multi-disciplinary experts, each bringing Together unique skills to help our clients achieve their goals.
From crafting bold visuals to executing data-driven campaigns, our team combines creativity, strategy, and technical expertise to deliver results that matter. We’re not marketers—we’re partners in your success, passionate about bringing your brand’s story to life.
We believe in working collaboratively, listening to your needs, and creating marketing solutions that feel authentic and aligned. Together, we bring your brand’s essence to life while making an impact where it matters most—on your audience.
Founder Story
From clients to studio chains, everything Martiene touches has one common theme: growth that feels meaningful. Her work is about more than numbers and campaigns—it’s about creating Business and strategies that connect on a human level, with authenticity and purpose at their core.
If you ask Martiene what drives her, she’ll tell you it’s the joy of connection. It’s the art of helping businesses uncover the beauty of their story and seeing them step into the light with confidence and clarity.
Of Māori and Dutch ancestry, Martiene embodies the perfect balance of grounded care and precise execution—the earth mother meets the perfectionist. She’s a traveller at heart, having taken her agency to over 20 countries in the past three years. A yogi, holistic health practitioner and Ocean Lover, Martiene’s passion for living outside the box shapes everything she does, including her marketing approach.
Martiene understands the highs and lows of business ownership. She’s been there—building, stumbling, and finding freedom outside the social constraints that keep many stuck. Her goal is simple: to help people live and work on their own terms.
With every project, Martiene brings a mix of creativity, intuition, and results-driven strategy, ensuring her clients feel empowered and aligned every step of the way.
Because for Martiene, it’s not just about building businesses—it’s about helping people find their voice and live with purpose.
A Few thins That Make Us Smile
We’re big believers that the little joys in life fuel the big ideas. Here are a few things that light us up and keep us inspired:
Margaritas and tacos (because they’re always a good idea).
Coffee before connection—priorities, right?
Lunchtime ocean dips that refresh the soul.
The smell of arriving in a new country—adventure starts here.
Feathers—if you know, you know.
It’s these moments of joy and inspiration that remind us why we do what we do—and why staying On Brand is about so much more than just business.
